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GOAL: Create a high quality Adirondack chair that displays a beer company's logo well for both use and display purposes.

WHAT: High quality pine stained wood Adirondack chair with Leinenkugels' logo wood burned into the back. 

HOW: The Adirondack chairs were distributed as gifts to numerous beer distributors and customers to show the company's appreciation for brand loyalty.

SUCCESS GAUGE: They have already re-ordered more for the following year (2007).

GOAL: Create a completely innovative product that will attract attention to the brand name as well as serve a function related to the product, Bud Light.

WHAT: We developed and manufactured the Swivel Top Cooler in matching colors to the Bud Light logo that was screenprinted on the base of the Cooler.

HOW: The product was used in both the company catalog program and sent to beer distributors for the purpose of in store displays.

NEXT GOAL: Expand this product into all facets of the beverage industry for both retail and promotional purposes.

GOAL: Create a unique high quality wood product that will tie together Miller Lite and the Detroit Red Wings (a NHL team they sponsor).

WHAT:  An Adirondack chair with hockey sticks as the back rest.  Both Miller Lite and the Detroit Red Wings logos were screenprinted onto the chair. 

HOW: The Hockey Stick Chair will be distributed to various beer distributors with the purpose of advertising for both Miller Lite but also the NHL team they sponsor, the Detroit Red Wings.

NEXT GOAL: Expand our Hockey Stick chair program to other teams that are also sponsored by Miller Lite.

GOALS: Create an eye-catching product that serves a function while marketing a brand.

WHAT: A neon clock with Shipyard Brewing Company's logo screenprinted onto the face.

HOW: The neon clocks were distributed to beer/liquor stores that carry the Shipyard Brewing beer brand.

SUCCESS GAUGE: Feedback from this product was extremely positive.  They quickly increased their initial order to a greater quantity of product.