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Fast Food Chain: Portland Trailblazers CIT Trading Tag Program - 2004/2005GOAL: Create a unique giveaway that stimulated goodwill between the fans, Blazers and Burger King. Provide a free upgrade in sizing of meals. WHAT: A Single CIT Trading Tag, with the Blazers logo on one side and in a unique heavy paper packaging. HOW: Distribute to local Portland residents, with upgrades sponsored by local area Burger King restaurants. SUCCESS GAUGE: Awesome ROI. NEXT GOAL: Create a nationwide program for the entire NBA. Team: Lowell Spinners CIT Trading Tag Program - 2004GOAL: Create a 4 player series of CIT trading tags to help generate recognition of Lowell's top players. WHAT: Four sets of Trading Tags: Kevin Youkilis, Scooter Jordan, Hanely Ramirez, David Murphy - each with two of the same tag, with the Lowell Spinners logo on the backside and two different color rings: red and blue. HOW: Distributed in opaque silver bags to keep identities secret. By the way, Mr. Youkilis made the pros and played for the Boston Red Sox, winning a championship, making this particular tag a true collectible. NEXT GOAL: Create a full run of MiLB trading tags - keeping retail and promotional markets stocked with the coolest collectible. Season Ticket Reward: Indiana Pacers CIT Basketball Program - 2006GOAL: Create a high value, limited edition promotion for season ticket holders strengthening the relationship between fans and Reggie Miller. WHAT: Four panel CIT full size basketball with a wood base and acrylic case. HOW: Past and present pictures of Reggie Miller and an aerial shot of center court. SUCCESS GAUGE: The Indiana Pacers have since re-ordered basketballs for other giveaways and promotions. Liquor: Remy Martin Custom Bar Neon - 2004/2005GOAL: Create the infamous Centaur in neon with a great looking piece ready for on or off premises locations. WHAT: A larger rectangle piece with neon outlining the Centaur and the entire neon. REMY MARTIN spelled out below in screenprint. A more durable neon was used (ask for details). NEXT GOAL: A national Remy Martin launch would be great. This was for local Mid-Atlantic on-off premises. Beverage: Guinness Bar Stool Program - 2006/2007GOAL: Create a unique wood product to be distributed across the US to beer distributors with the purpose of increasing product use with a high quality product. WHAT: Synthetic leather bar stool seat with the Guinness logo debossed on the top. Bar stools had wood base with a gold metal footrest. HOW: Distributed in various quantities to and via catalog to liquor stores and beer distributors. SUCCESS GAUGE: Orders for these bar stools are still being placed a year later with great company and customer feedback. Team Fundraiser: University of North Carolina Women's CIT Basketball Program - 2006 |
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