home
HOME  » CASE STUDIES  » PAGE 4

Fast Food Chain:  Portland Trailblazers CIT Trading Tag Program - 2004/2005

GOAL: Create a unique giveaway that stimulated goodwill between the fans, Blazers and Burger King.  Provide a free upgrade in sizing of meals.

WHAT: A Single CIT Trading Tag, with the Blazers logo on one side and in a unique heavy paper packaging.

HOW: Distribute to local Portland residents, with upgrades sponsored by local area Burger King restaurants.

SUCCESS GAUGE: Awesome ROI.

NEXT GOAL: Create a nationwide program for the entire NBA.


Team:  Lowell Spinners CIT Trading Tag Program - 2004

GOAL: Create a 4 player series of CIT trading tags to help generate recognition of Lowell's top players.

WHAT: Four sets of Trading Tags: Kevin Youkilis, Scooter Jordan, Hanely Ramirez, David Murphy - each with two of the same tag, with the Lowell Spinners logo on the backside and two different color rings: red and blue.

HOW: Distributed in opaque silver bags to keep identities secret.  By the way, Mr. Youkilis made the pros and played for the Boston Red Sox, winning a championship, making this particular tag a true collectible.

NEXT GOAL: Create a full run of MiLB trading tags - keeping retail and promotional markets stocked with the coolest collectible.


Season Ticket Reward:  Indiana Pacers CIT Basketball Program - 2006

GOAL: Create a high value, limited edition promotion for season ticket holders strengthening the relationship between fans and Reggie Miller.

WHAT: Four panel CIT full size basketball with a wood base and acrylic case.

HOW: Past and present pictures of Reggie Miller and an aerial shot of center court.

SUCCESS GAUGE: The Indiana Pacers have since re-ordered basketballs for other giveaways and promotions.


Liquor:  Remy Martin Custom Bar Neon - 2004/2005

GOAL: Create the infamous Centaur in neon with a great looking piece ready for on or off premises locations.

WHAT: A larger rectangle piece with neon outlining the Centaur and the entire neon.  REMY MARTIN spelled out below in screenprint.  A more durable neon was used (ask for details).

NEXT GOAL: A national Remy Martin launch would be great.  This was for local Mid-Atlantic on-off premises.


Beverage:  Guinness Bar Stool Program - 2006/2007

GOAL: Create a unique wood product to be distributed across the US to beer distributors with the purpose of increasing product use with a high quality product.

WHAT: Synthetic leather bar stool seat with the Guinness logo debossed on the top.  Bar stools had wood base with a gold metal footrest.

HOW: Distributed in various quantities to and via catalog to liquor stores and beer distributors.

SUCCESS GAUGE: Orders for these bar stools are still being placed a year later with great company and customer feedback.


Team Fundraiser:  University of North Carolina Women's CIT Basketball Program - 2006

GOAL: Create a unique product that the UNC Athletic Department could sell to raise funds for their women's program while connecting to fans.

WHAT: A two panel CIT Mini Basketball with the UNC logo and a collage of four UNC Women's players.

HOW: UNC's athletic department sold these balls to sports fans, stores and even alumni in the area.

NEXT GOAL: Expand our CIT promotional products to more NCAA women's athletic teams.
bannerfoto