GOAL: Create a unique football cooler, which would tie in Rolling Rock's sponsorship of the Steelers, while providing fans a true collectible.

WHAT: Complex pebble leather cooler, with numerous different color fills.  Designed to fit thirty cans (two fifteen packs).

HOW: Coolers are filled at the brewery and delivered to off premises locations.  Retailers sell coolers with beverage as a PWP program.

GOAL: Create an exciting internal distributor book, which would accent the bright images of Yuengling and it's 175th Anniversary.

WHAT: A three ring binder with CIT on the cover depicting historic photos, logos and product shots.

HOW: Distributed filled with relevant programs and images that Yuengling was offering that year.

NEXT GOAL: Create a program of Yuengling CIT menu folders for bar use.

GOAL: Create a unique item for local Miami Toyota dealers to provide in a gift pack to buyers, utilizing their sponsorship of the Dolphins.

WHAT: An orange chair with the Toyota and Dolphins logos and a teal color bag with the Toyota logo.

HOW: Distributed with every new Toyota car purchase in the Miami area.

SUCCESS GAUGE: We work regularly with the distributor and he constantly refers others to us.

GOAL: Create a unique basketball cooler, which would allow the team to supply season ticket holders with a fantastic cooler.  It was distributed with tickets and other collateral information.

WHAT: Complex pebble leather cooler, circular in shape, with a bright 76ers logo on the top.  Designed to fit 12 cans on one layer.

HOW: Coolers were sent to season ticket holders with tickets and other information inserted into the coolers.

NEXT: We'd like to work with a national basketball corporate sponsor and offer the coolers for other teams.

GOAL: Create a unique ticket for University of Utah's big game against Notre Dame - that would allow fans to display their actual seat, easing congestion in the stands.

WHAT: Pictures of the Muss with a Muss woven lanyard, each ticket pocket sequentially numbered to indicate their proper seat.

HOW: Distributed to seat holders, matching their ticket with the ticket pocket.

SUCCESS GAUGE: The school was pleased with the product.  The Utes went undefeated in 2004.

NEXT GOAL: Work on a new program for the following years - hopefully the Utes' basketball program.

GOAL: Create a unique gift for the 2005 season Lead-Off Luncheon for the Atlanta Braves and their fans, building off of their sponsorship.

WHAT: A CIT Baseball commemorating the 2005 season with one panel showing the full view of Turner Field.  The other panel has both the Braves logo and the Atlanta Sports Council.

HOW: Distribute the balls at the Lead-Off Luncheon to promote pre-season fan loyalty.

SUCCESS GAUGE: Every year following the 2005 season the Atlanta Braves have used our CIT baseballs for some promotional purpose.  We have produced Championship Commemorative baseballs and a Kids Club Giveaway baseball.