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Fan Incentive: Buffalo Bills CIT Football Program - 2003

GOAL: Reward season ticket holders using a three player football.

WHAT: One panel - three players (Drew Bledsoe, Eric Moulds and London Fletcher) with a small LIMITED EDITION Bills logo.

HOW: At a special event for season ticket holders at Ralph Wilson Stadium, thousands of footballs were distributed to fans.

SUCCESS GAUGE: Fans, especially children, were able to get their balls signed by the players.

NEXT GOAL: Work on a new program - possibly a gameday promotion using other CIT products.


In Stadium: Minnesota Timberwolves CIT Basketball Program - 2004

GOAL: Reward fans at the game using a Limited Edition three player basketball.

WHAT: Four panel - three players (Kevin Garnett, Latrell Spreewell and Sam Cassell) with an inlaid and ghosted Timberwolves logo.

HOW: At the last home game of the 2004 season, the balls were distributed to fans.

SUCCESS GAUGE: The balls were a tremendous hit with fans, and to this day, they remain a successful promotion.  By the way, the Timberwolved made it to the Western Conference Finals for their first time.  Coincidence? Maybe, but don't take the chance.

NEXT GOAL: Work on a new program with a tie in to concessions sales.


Out of Stadium Giveaway: San Francisco 49ers / Radio Sponsor CIT Football Program - 2005

GOAL: Build a strong sponsor relationship between the San Francisco 49ers and KGO Newstalk Radio

WHAT: Create a medium size CIT football with two CIT panels. The first panel has the sponsors logo with a collage of 49ers players. The second panel has the 49ers logo and space for players' autographs.

HOW: Distributed to local radio listeners that were additionally 49ers fans

Team / Sport Promotion: Team USA CIT Hockey Puck Program - 2006

GOAL: Create a unique item for United States hockey fans by producing a Limited Edition hockey puck with a patriotic imaging.

WHAT: A CIT Hockey Puck with an image of the United States Hockey Team's goalkeeper, Jimmy Craig following the emotional US win over Russia.

HOW: Distributed to hockey fans throughout the United States.

NEXT GOAL: Create another USA team puck for the 2010 Vancouver Winter Olympics as well as a Winter Olympics general promotional CIT puck.


Season Ticket:  Portland Trailblazers CIT Basketball Program - 2004

GOAL: Create a high value - limited edition promotion for their season ticket holders - strengthening the relationship between the fans and Coach Cheeks.

WHAT: Four panel CIT Full Size Basketball, with wood base (individualized metal plate) and acrylic case.

HOW: A Rose Garden shot, Maurice Cheeks and the Trailblazers logo.

SUCCESS GAUGE: Season ticket holders loved the balls and the giveaway was extremely well received.

NEXT GOAL: We'd love the opportunity to create a full run of player promotion basketballs to be given away to fans throughout the season.


Wireless Provider:  Minnesota Vikings CIT Football Program - 2004

GOAL: Create a limited edition promotion for their training camp, building off of Midwest Wireless' sponsorship of the Vikings.

WHAT: One panel CIT - sequentially numbered footballs distributed at their training camp.

HOW: Designed a football depicting the Vikings helmet sitting atop a past training camp photo.  Each ball carried a sequential numbering and start and end dates of the camp.

SUCCESS GAUGE: The team was excited by the giveaway and thought it was one of their best.  It further strengthened the tie between the Vikings and their primary camp sponsor.

NEXT GOAL: We'd love to create a team sponsored Randy Moss series for a local sponsor.

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